Embedded Finance Redefined

Embedr allows any kind and size of merchants to plug and start offering financial services to the consumers without any intermediaries - be it clinics, fashion shops, universities, even municipalities.

This direct consumer to merchant relationship opens the gates to a new participation based economy where the value created from financial services are democratically distributed.

Embedded Finance - the definition Embedded finance refers to the integration of financial services, products, and capabilities directly into non-financial platforms and applications, enabling seamless and convenient access to financial solutions within existing user experiences. It involves leveraging APIs (Application Programming Interfaces) and partnerships between financial institutions and non-financial businesses to embed financial functionalities into their offerings.

Real-world examples of embedded finance can be seen in various industries:

Companies like Shopify or WooCommerce integrate payment processing services, lending solutions, and insurance options directly into their platforms. Companies like Uber or Lyft offer in-app payment systems that enable users to pay for rides seamlessly without needing to use a separate payment app. Services like Apple Pay, Google Pay, or Samsung Pay enable users to make contactless payments using their smartphones or smartwatches. Neobanks such as Chime, Revolut, or N26 offer comprehensive banking services directly through mobile apps. These apps provide features like checking accounts, savings accounts, budgeting tools, and even investment options, delivering a complete banking experience without traditional brick-and-mortar branches.